Question: After reading Chapter 6 , how would you describe CarMax s business - level strategy? Is CarMax s strategy best described as differentiation, cost leadership,

After reading Chapter

6,

how would you describe CarMax

s business

-

level strategy? Is CarMax

s strategy best described as differentiation, cost leadership, or as a blue ocean strategy? What evidence from the case supports your conclusion? Are there other markets

(

in addition to the used

-

car market

)

in which CarMax's strategy might work well?

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