After reading Chapter $9,$ read the case study $9-2$ C$.$H$.$ Robinson Worldwide and answer the following questions:

What are advantages and disadvantages of using Navisphere$?$ Make sure that you discuss this from the viewpoint of both customers and contract carriers.

What are advantages and disadvantages of using Freightview$?$ Make sure that you discuss this from the viewpoint of both customers and contract carriers.

What type of companies are good targets $($potential users$)$ for Navisphere$?$ Make sure that you discuss specific characteristics of target customers such as size, industries to which they belong, technological capabilities, and geographic locations.

What type of companies are good targets $($potential users$)$ for Freightview$?$ Make sure that you discuss specific characteristics of target customers such as size, industries to which they belong, technological capabilities, and geographic locations.

As you learned in Chapter $5,$ the trucking industry is highly fragmented $($that is$,$ there are many small carriers and few large carriers$).$ Does this fact affect your answers to the above questions; that is$,$ does this fact affect your strategy of customer segmentation?

Do you think it is a good idea for C$.$H$.$ Robinson to approach companies $($shippers$)$ that have their own fleet $($private carrier$)?$ Why or why not? How can the TMS of C$.$H$.$ Robinson help these firms?