After reading the assigned Week 3 Chapters 9-13, complete the following Case Assignment as an APA 7th ed. format Microsoft Word document.

Please read the Case in the News at the end of Chapter 13 on pages 397-398 in the textbook, and answer the 'Questions for Discussion' (1-3) that follow it.

At Unilever, Motivation Is a Global Effort

For Unilever, a global marketer of consumer packaged goods, motivation is a massive challenge. The London-based company must motivate 148,000 employees in almost 200 countries as they innovate, distribute, and promote 400-plus brands, including Dove, Axe, and Ben & Jerry's. Like other businesses, Unilever sets financial targets for profitability and growth. It aims to be in the top third of companies by total shareholder returns (what investors receive from dividends and gains in the value of their shares). To get there, Unilever's executives set the broad strategy, "where to play," as follows: business areas with growth potential; brands where the company can excel; geographic markets where it expects growth; and distribution channels it expects customers to embrace. The executives acquire or divest brands or companies to keep Unilever adhering to these criteria. Unilever's strategy and structure help its people stay on track. The current structure includes five businesses: beauty and well-being, personal care, home care, nutrition, and ice cream. Business leaders are responsible for pursuing growth by investing in promising brands and markets. Managers make decisions about pricing, distribution, and other success factors. For example, facing rising costs in 2022, Unilever businesses raised prices and then measured the impact on sales. For ice cream, Unilever saw a 1.6% decline in volume sold, but because of the price increases, its sales revenue rose by 10.6%. Unilever links its strategy to its purpose, "to make sustainable living commonplace," based on the idea that purposeful brands grow robustly because consumers appreciate them and gain from using them. Further, the chance to work for a company doing good can attract the best talent. Unilever has broad objectives for fulfilling its purpose: improve the planet's health; improve consumers' health, confidence, and well-being; and contribute to making the world fair and more socially inclusive. Specific targets establish how to do thisfor example, by achieving net zero carbon emissions by 2030, cutting food wasted in manufacturing in half by 2025, and having 5% of Unilever's workforce be people with disabilities by 2025. Purpose can inspire employees. Gina Kiroff, who manages the Knorr brand of soups and condiments for North America, sees herself contributing to the mission to make nutritious food available to everyone, including by encouraging farming practices that regenerate the soil. Unilever's purpose-related objectives include treatment of employees. For these stakeholders, the company aims to foster equity, diversity, and inclusion, partly by moving diverse employees into leadership roles. Unilever also aims to pioneer flexible work arrangements, making them widely available by 2030. In a pilot test of a four-day workweek in New Zealand, employees earned the same level of pay for doing their previous five-day jobs. Unilever provided new technology and tools to help them become more efficientsay, by spending less time in meetings. After the trial, employees reported less stress and a better work-life balance, so Unilever announced a larger trial in Australia. Employee-related purpose also addresses how technology is enabling companies to do more with lessthereby transforming required skill sets. Rather than slashing the existing workforce to boost efficiency, Unilever has given employees an opportunity to learn skills the company expects to need. Employees participate in a process in which they explore their values and goals to define their purpose, which provides a basis for selecting training, planning a career path, and perhaps moving to contract work or even another employer. In the effort's early months, Unilever has retained most workers whose former jobs were automated. Another group of stakeholders, Unilever's investors, play a motivational role, especially affecting top executives. Since the key measure of Unilever's performance is total shareholder returns, the price investors are willing to pay for Unilever's stock defines executives' success, and major investors sometimes pressure the company to focus more on growth. Such activist investors include Nelson Peltz, whose Trian Fund Management bought a stake in the company. Peltz pressed Unilever to focus on efficiency and to bring its value more in line with others in the industry. He obtained a seat on Unilever's board of directors, where he may influence decisions such as executive pay structure. Despite its 2022 price increases, Unilever has posted growth in net sales. Other concerns include mixed forecasts for the global economy, especially since the company is heavily involved in high-inflation, low-income economies. Still, Unilever predicted it could maintain growth at 4.5 to 6.5% in 2023, versus 8% in 2022, by focusing on its faster-growing businesses.Page 398

Questions for Discussion

In this case, find one example of each: (a) intrinsic motivation, (b) extrinsic motivation, and (c) prosocial motivation.

For each of the following initiatives, what do the expectancy and equity theories of motivation suggest will be the initiative's impact on motivation(a) testing and implementing a four-day workweek and (b) reskilling employees for a more automated workplace?

Based on the information given, do you think Unilever relies too much or not enough on financial goals to motivate top executives? Explain your reasoning.

Sources: Unilever, "The Unilever Compass for Sustainable Growth," infographic, www.unilever.com, accessed January 27, 2023; J. Brunner, "She Helps Make Food a Force for Good," Forbes, www.forbes.com, December 27, 2022; S. Harvey, "Unilever CEO Alan Jope Looks to 'Prune' Portfolio but Open to 'Bolt-On' Acquisitions," Just Food, www.just-food.com, December 12, 2022; "Four-Day Work Week Trial to Start in Australia," www.unilever.com, November 1, 2022; P. Stiff, "Dover Maker Unilever Boosted by Record Price Increases; Consumer-Goods Giant Pushes through Highest-Ever Price Rises to Offset Higher Costs," The Wall Street Journal, www.wsj.com, October 27, 2022; "Our Compass Organisation: Introducing Unilever's Five New Business Groups," www.unilever.com, October 7, 2022; P. Stiff, "Unilever CEO to End Rocky Tenure," The Wall Street Journal, www.wsj.com, September 27, 2022; S. Chaudhuri, "Peltz Faces Tricky Job in Energizing Unilever," The Wall Street Journal, June 2, 2022; C. Ryan, "P&G-Style Makeover Is a Big Ask for Unilever: Activist's Hopes for a Repeat May Be Too High," The Wall Street Journal, www.wsj.com, June 1, 2022; L. Nair, N. Dalton, P. Hull, and W. Kerr, "Use Purpose to Transform Your Workplace," Harvard Business Review, March-April 2022, 52-55.

Directions:

• Write a short summary of the case study article as your Introduction. The summary should not exceed one page.
• Continue by answering all of the 'Questions for Discussion' (1-3) at the end of the case.
• Follow APA 7th ed. format for the paper. Include a Title Page, Body, and a Reference Page. An Abstract and Summary are not required. You may use the following APA 7th ed. format paper template for this assignment

MAN1021 APA 7th ed. Format Paper Template for Case Assignments.docx

• The questions are required to be used as APA Level 1 Topic Headings in your paper.
• Please read the case study article about three times in its entirety before attempting to answer any question and you will find you have a better understanding of what the questions are asking.
• Be sure that you support or back up your answers and replies with factual and cited information from the textbook and any research you conduct as well as your work/life experiences, etc.
• Provide complete and well-thought-out responses. I am looking for your understanding of the course concepts and your original input so, please integrate your thoughts and experiences in each case assignment.

Please read each question carefully and answer all the questions in their entirety. It is required to support your responses with cited information from the sources you used by providing APA 7th ed. format in-text parenthetical and/or narrative citations. Direct quotes are not accepted. All information is required to be paraphrased in your words and cited from the sources appropriately. All sources are required to be published from 2019 to the present year.

When citing information from the Case Study article provide the course textbook as your source (reference). You can also research journal articles and professional business sources in the Online Keiser Library to use as sources to support your responses.

Please note it is required to provide the references for all the sources you used on the Reference Page in correct APA 7th ed. format.

The following are not accepted sources:Wikipedia, Wiki websites, Blogs, encyclopedias, dictionaries, bibliography.com, other textbooks, books, online books, book reviews, newspapers, online essays, other students' papers, assignments, and essays found in online websites, Dissertations, White Pages, videos, podcasts, .edu websites, job search websites such as Indeed, Monster, etc., and non-professional online websites.

Please note using any information from any Artificial Intelligence (AI) chatbot with natural language processing (NLP) such as ChatGPT or any other AI program, or any type of paraphrasing tool will not be accepted and a zero grade will be earned if used for this assignment.

It is required to submit your paper via the assignment link above by Sunday of Week 1 by 11:59 PM ET.This assignment is required to be submitted via the link above as a Microsoft Word document. Please do not submit your paper as Submission Text or Comments or in Pages, Notes, Google Docs, or PDF format.

Please read and follow the Grading Rubric below in an effort to earn full credit for your work.

Case Assignment Rubric Grading Criteria:

Thoroughly answered all of the questions: 50

References and citations to course or other source material: 20

Spelling/Grammar at college level: 10

Quality and Content of APA formatting: 20

TOTAL: 100 points