After reading the case, do the following tasks: Brief summary of the case. Based on what you read, describe the "brand" of the company. Based on what you read, describe the target market of the company (i.e. the demographics). Use concepts we've discussed in class. Based on what you read, describe the consumer behavior of the target market you've identified in #3. Use concepts we've discussed in class.

Describe the B2B Social Media strategy of the company. What accounts for the success of this strategy? Describe the challenges that they are facing for their B2C Social Media strategies. As a 2022 marketer, devise a B2C social media plan for this company as if they only decided now to launch their B2C strategy.