After reading the Harvard case study Renesas Electronics and the Automotive Microcontroller Supply Chain (A), by: Willy Shih, Margaret Pierson 1. How would you characterize the nature of Renesas' customer demand? Do you think that the automotive industry places demands on Rensas that are very particular to that industry, and compared to others it serves? 2. What is your thesis on why the product portfolio is so fragmented? 3. How different are the economies of scale of serving "Company A" versus "Company B"? 4. What alternatives can Renesas consider to reduce its vulnerability to future disruptions?

with references