After reading the On the Dot Case study, which ONE of the following is an example of advertising for On the Dot?

Select one:

a$.$

On the Dot makes use of trade publications to sell services by means of advertisements.

b$.$

On the Dot adopted a direct marketing approach where all campaigns are based on individual clients.

c$.$

Employees are viewed as brand ambassadors for On the Dot which is strengthened through the Culture of Excellence programme.

d$.$

Trade shows are used to build positive relationships with retailers and to introduce them to the On the Dot business.