After reading the On the Dot Case study, which ONE of the following is an example of public relations for On the Dot?

Select one:

a$.$

Trade shows are used to build positive relationships with retailers and to introduce them to the On the Dot business.

b$.$

On the Dot relies heavily on target marketing to sell their services.

c$.$

On the Dot makes use of trade publications to sell services by means of advertisements.

d$.$

On the Dot adopted a direct marketing approach where all campaigns are based on individual clients.