Question: After segmenting the consumer market, marketers can pick from a variety of targeting strategies to reach their consumers. Describe the various targeting strategies used by

After segmenting the consumer market, marketers can pick from a variety of targeting strategies to reach their consumers. Describe the various targeting strategies used by marketers and provide at least one example for each strategy.

1. Undifferentiated Targeting strategy

2. Differentiated targeting strategy

3. Concentrated targeting strategy

4. Customized Targeting Strategy

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