Question: After spending two years and several million dollars developing a new product, the top management team at Husky Inc. is intent on releasing the product
After spending two years and several million dollars developing a new product, the top management team at Husky Inc. is intent on releasing the product despite recent information from their marketing department indicating that it is unlikely to succeed. Which decisionmaking bias does this team's persistence most closely reflect?
Availability heuristic
Groupthink
Reputational pressure
Sunkcost fallacy
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