After viewing the CNBC Report on Starbucks' Billion Dollar Business, proceed to the Discussion Board to chat with your peers about what you've learned.

At the time of this report, Starbucks sales account for 57% of the total cafe market. 

• Is Starbucks currently thriving?
• How is digital/social media playing a role in millennials taking a sip from the Starbucks brand?
• Are there any new coffee shops on the scene that may be a threat to the Starbucks brand?
• Is there room in the market for new coffee chains to thrive? 

 

 

How Millennials use and control social media (americanpressinstitute.org)

Starbucks, Facing Higher Costs, Pushes Upscale Coffee - WSJ

(PDF) The Strategy of Starbucks and it's Effectiveness on its Operations in China, a SWOT Analysis (researchgate.net)