Again, using the pandemic environment as an example, in order to reach "herd" immunity (with limited vaccine supplies initially) given children, young adults and adults under 50 w/o underlying conditions were believed to be at low risk of contracting covid. Therefore, federal health agencies issued guidelines to the states directing that they target the most vulnerable. Those in nursing homes, 70+ years, first responders, "essential" workers, etc. This segmentation focus to vaccine a large yet extremely vulnerable population is best described by which of the following segmentation criteria?

Select 1:

a. Desireability

b. Responsiveness

c. Accessibility

d. Measurability

e. Substantiality

Because org. buyers get products as bundles of attributes, the product strategist should examine the attributes that assume a central role in buying decisions. Attributes that are both important and differentiating are called determinate attributes.

Select 1:

a. True

b. False

Focusing on the "right" customers minimizes wasted effort and opportunity costs. Therefore, the degree to which Appalachian State is able to focus its promotional mix efforts (strategic alliance with a Vet Hospital) on Western S.C.'s rural community's where the need is greatest for Veterinary technicians is identified by which of the following segmentation criteria?

Select 1:

a. Desirability

b. Accessibility

c. Measurability

d. Responsiveness

e. Substantiality