age impact current express relied source resource visitors generation official strangers compared communicate evaluated analysis potential formal force believed research The internet has undoubtedly changed the way we live and . People are now able to share information not only with their friends and relatives, but also with complete through social media. Moreover, shows that young people view communications on social media as more believable to traditional media and that social media also has more on consumer decision making. Prospective students now come from a that is immersed in digital of information, often technologies. Most students use these technologies as a as a way to choose their future university. Previously, students heavily on university guides, but the majority now also exploit social media channels to help them make their university choices. By using social media, prospective students can get an honest view of a university from students which they would not be able to find on university web pages