Agree/Disagree and Why?

Discussion: Let's start this week's threaded discussion with a quote by Brian Tracy:

"One of the marks of successful people is they are action oriented. One of the marks of average people is they are talk oriented."

With this statement in mind, why is it important for decision-makers to have a bias for action - i.e., to be action-oriented.

In regards to strategic marketing, what are some of the different approaches that we can use to implement our marketing strategies?

Answer: Action oriented leaders act and lead by example. These leaders have strong sense of immediacy, focus on the task in hand, and see it through to fruition. Action oriented individuals are the prime achievers. These individuals provide clarity on what they expect from their teams and they support their team members accomplish organizational goals. These individuals are structured and organized. In other words, they split the tasks between team members, ensure that everyone knows what they are responsible for, and provide information about each task or assignment's due date. These leaders have a bias for action. Bias for action means having an idea or premise and understanding quickly what that market thinks of it.The faster you act, the faster you execute, the more quickly you will deliver innovation, results, and growth.It is important for leaders to have this quality because it could be beneficial for the organization. These leaders do not fail to take advantage of an opportunity that presents itself.

Regarding implementation of marketing strategies, managers can use a variety of approaches to execute these strategies and motivate employees to perform these activities. This include implementation by command, through change, through consensus, and as organizational culture. Under the command approach, the top executives develop and select a marketing strategy which is transmitted to lower levels of management for implementation. The implementation through change is the same as the command approach except that the strategy is modified to achieve organizational goals. In the implementation through consensus, both top and lower level managers work together to evaluate and develop marketing strategies in the consensus approach to implementation. Lastly, implementation as organizational culture involves a marketing strategy that is a part of the overall mission and vision of the firm; therefore, the strategy is embedded in the firm's culture. Top executives manage the firm's culture to ensure that all employees are well versed in the firm's strategy. These strategies have advantages and disadvantages, and it is essential for firms to carefully evaluate their alternatives and choose one that is suitable for the organization's success.

References

Hartline, O.C.F. M. (2012).Marketing Strategy, Text and Cases.[Bookshelf]. Retrieved fromhttps://full-bookshelf.vitalsource.com/#/books/9781285607139/

Heinz, M. (2009, September 16). Bias for Action. Retrieved October 08, 2020, from https://www.heinzmarketing.com/2009/09/bias-for-action/