Ai, write a comment on this post.Audi seems to empower their employees to make connections with their customers. They trust that their employees will not only be able to learn and provide the basic functions of their jobs but also develop relationships with their customers. They hire individuals who will rise to challenges open the scope of their assigned jobs and go to extra mile. Audi hopes this will spur increased engagement and increase performance. Audi differentiates themselves from other luxury cars by hiring and employing individuals who "direct human energy", as a way of transferring values onto the customer. Audi feels that not only does this decrease their employee turnover rates but also makes loyal customers who will continually buy Audi vehicles. Allowing its employees, on all levels, to develop one-on-one relationships with its customers has given its employees and customers a brand as far as what it means to drive an Audi