Question: Aided recall tests, unaided recall tests, attitude tests, inquiry tests, and sales tests are methods used for posttesting ads. false true When using the IMC

Aided recall tests, unaided recall tests, attitude tests, inquiry tests, and sales tests are methods used for posttesting ads.
false
true
When using the IMC pyramid, which of these activities refers to action?
acquainting people with a company, product, service, and brand
stimulating desire for a product
persuading a certain number of people to actually believe in a product's value
requesting additional information, sending in a coupon, visiting a store, or actually buying a product
communicating enough information about a product so that its features are recognized
Aided recall tests, unaided recall tests, attitude tests, inquiry tests, and

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