Aim:

identify and map the relationships between a business and its stakeholders, and learning outcome 3: conduct a marketing stakeholder analysis. The stakeholder mapping and analysis poster assignment allows you to visually present a stakeholder map and analyze it.

Instructions:

create a stakeholder poster for McDonald

The poster must include: 1.Title

A clear title at the top of the poster.

2. Marketing-related problem or issue

A clear description of the marketing-related problem or issue

3. Stakeholder Theory

A clear explanation of the relevant marketing stakeholder theory. A short explanation of why stakeholder theory is useful for analysing the marketing-related problem or issue. explain of why stakeholder theory is a useful approach.

4. Stakeholder Map

A clear, well-constructed stakeholder map showing the relevant stakeholders and their relationships (including 'tension' and 'control'). It must be your map for your food choice.

5. Stakeholder Descriptions

A clear description of the stakeholder groups and important/key relationships

6. Stakeholder Analysis

A clear evaluation of the 'tension' between stakeholder groups about the marketing-related problem or issue A clear evaluation of which stakeholders have some 'control' over the marketing

7. Conclusions and Recommendations

A clear conclusion and recommendations section with two key recommendations on how one relevant stakeholder group can better address/solve the marketing-related problem or issue with support/help from other stakeholder groups

9. Other relevant information, such as pictures and photographs 10. Reference list

The reference list must conform to the APA referencing style