Aim & task specifics

Understand social and behavioural issues in regards to consumer wisdom and develop a practical social marketing plan (report, not an essay ) to increase consumer wisdom.

You are to critically review and analyse a social and behavioural issue using consumer wisdom for a COVID-19 immunisation program. Examples of consumer wisdom are shown in the 5 articles inthis folder.

You must also addpractical application of theories, models, techniques and approaches in developing your social marketing plan.

Importantly, you are developing a Social Marketing (SM) plan that is relevant for your context. Any literature must support the SM plan that you are proposing. Your response must utiliseevidence-based research to demonstrate your comprehension of the topic. Students will need to consider the use of downstream, midstream or upstream marketing techniques. Please refer to the marking rubric for furthering your understanding of the expectations of this task.