Airbnb in 2018

Before beginning this exercise, you will need to read the Airbnb case. You will also need to review Chapter 1 on Concepts and Techniques for Crafting and Executing Strategy.

What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?

There are spaces for up to six action recommendations and supporting justifications. Each recommended action must be supported with convincing, analysis-based justifications founded on the relevant concepts and tools that apply to this case.

a. Action Recommendation:

Supporting Justification:

b. Action Recommendation:

Supporting Justification:

c. Action Recommendation:

Supporting Justification:

d. Action Recommendation:

Supporting Justification:

e. Action Recommendation:

Supporting Justification:

f. Action Recommendation:

Supporting Justification: