Airbnb in 2018

Before beginning this exercise, you will need to read the Airbnb case. You will also need to review Chapter 1 on Concepts and Techniques for Crafting and Executing Strategy.

The following questions will be covered in this exercise:

• How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operators?
• What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and Hilton, b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast those businesses.
• In what ways has the lodging consumer changed, and how does Airbnbs customer value-proposition meet this change?
• What key factors may determine the success or failure of Airbnb?
• What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?

What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?

There are spaces for up to six action recommendations and supporting justifications. Each recommended action must be supported with convincing, analysis-based justifications founded on the relevant concepts and tools that apply to this case.

a. Action Recommendation:

Supporting Justification:

b. Action Recommendation:

Supporting Justification:

c. Action Recommendation:

Supporting Justification:

d. Action Recommendation:

Supporting Justification:

e. Action Recommendation:

Supporting Justification:

f. Action Recommendation:

Supporting Justification: