Airbnb is one of the companies that have utilized storytelling marketing to enhance their brand Do a research about their storytelling marketing strategy and elaborate why this strategy has been successful Airbnb is one of the companies that have utilized storytelling marketing to enhance their br...

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 05, 2024 11:02 PM

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Airbnb is one of the companies that have utilized storytelling marketing to enhance their brand. Do...

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International Marketing And Export Management

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