Akasa Air-India's newest airline. Backed by Rakesh Jhunjhunwala, Akasa Air has placed a massive order of 72 Boeing 737 Max aircrafts at the Dubai Air Show ahead of its scheduled commercial operations in Summer 2022. Mr Jhunjhunwala, known as "India's Warren Buffett", has teamed up with former chief executives of IndiGo, the country's biggest carrier, and Jet Airways to tap into demand for domestic air travel, which is nearing pre-pandemic levels as the country recovers from a devastating outbreak earlier this year. "We are already witnessing a strong recovery in air travel, and we see decades of growth ahead of us," Akasa Air Chief Executive Vinay Dube said at the Dubai airshow, where the order was announced

Suppose you have been appointed as a Marketing-head of Akasa Air to implement its integrated marketing communication strategy for building the brand among the budget-conscious air travelers in India. Referring to the 6-M model, can you suggest 3 key strategies, each based on "media" and “target market” (market).

Answer rating: 100% (QA)

a For the media Traditional media such as print radio and television can be used to reach a ... View the full answer