1mg -Online Pharmacy India | Buy Medicines from India's Trusted Brand Incorporated in 2015, 1MG is a leading player in the eHealth space and enables easy and affordable access to a wide range of products like medicines, health & wellness products, diagnostics services & teleconsultation to customers. The company operates three state-of-the-art diagnostics labs, has a supply chain covering over 20,000 pin codes across the country, and through its subsidiaries is also engaged in the business of B2B distribution of medicines and other healthcare products. Services • Pharmacy - Buy medicines online. • Sehat ke saathi - Program to get medicine franchises at low cost • Tata 1mg labs - Book free collection of samples from home for laboratory tests • e-Consultation - Consult a doctor from the comfort of your home • OTC - Order healthcare and wellness products • Tata 1mg Ayush- Ayurvedic and homeopathy medicines home deliver This Gurugram based digital health startup maintains an online medicine database with information on side effects; generic substitutes, and provides home delivery services for pharmacy, FMCG and lab tests. In June 2021, Tata Digital Ltd, acquired 55% stake in 1mg to form Tata 1mg. The company has faced tough competition from other leading players like Netmed and pharmeasy.com in the e-medicine space. Lately, 1mg has started a massive digital media campaign to build its brand among the target audience: (see the sample online campaign below) (Source: 1mg.com).

Questions: 1mg management appointed your company as a media agency for planning its marketing communication strategy. The management has advised your team to design an advertising plan based on the 6-M model. Answer the following questions based on the above assignment a) Design a 6-M model of adverting of 1mg. b) How can you design the creative “message” strategy to engage the customers in a competitive e-medicine marketplace. c) What are the challenges you may face while implementing the 6-M model. (6+2+2= 10 Marks)

Answer rating: 100% (QA)

A The 6M model includes market mission message media money and measurement In case of above case fol... View the full answer