Question: Alaska Airlines Case Study - What internal factors have placed the company in a position where a change initiative is needed? How do the three

Alaska Airlines Case Study

- What internal factors have placed the company in a position where a change initiative is

needed? How do the three lenses or other theories help us understand how these internal

problems have developed?

- To the extent that any change efforts have been effective, use the three lenses and other

theories to explain the reasons for their success. What did the company do well in the

design and/or implementation of the change effort?

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