Question: Alaska Airlines: Navigating Change(Case Study) Using theories/concepts from the course to analyze a real life case focusing on organizational change What internal factors have placed

Alaska Airlines: Navigating Change(Case Study)

Using theories/concepts from the course to analyze a real life case focusing on organizational change

  • What internal factors have placed the company in a position where a change initiative is needed?
  • How do the three lenses or other theories help us understand how these internal problems have developed?
  • To the extent that any change efforts have been effective so far, what might explain this?
  • To the extent that the change efforts have not been going well, why is this the case?
  • What are the potential unintended consequences of your recommendations?
  • How can the company best protect itself against negative unintended consequences?

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