Question: Alex is a project manager leading a team to develop a new software application. Despite encountering numerous setbacks and technical challenges, Alex refuses to abandon

Alex is a project manager leading a team to develop a new software application. Despite encountering numerous setbacks and technical challenges, Alex refuses to abandon the project because the team has already invested a significant amount of time and resources into it

.

Which cognitive bias is most likely influencing Alex's decision to continue the project?

.

Curse of knowledge

.

Sunk cost fallacy

.

Confirmation bias

.

Hindsight bias

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