Question: Alex is exploring options for a new coffee maker online. He notices a banner for a specific brand touting its machine as the fastest brewing
Alex is exploring options for a new coffee maker online. He notices a banner for a specific brand touting its machine as the fastest brewing option available. Without delving into detailed product comparisons, customer feedback, or expert reviews, Alex's opinion is swayed by the simple appeal of quick brewing. Which of the following statements accurately describes peripheralroute processing?
It happens when consumers' motivation, ability, and opportunity is high.
It is an approach to attitude formation based on emotion.
Consumers' attitudes are based on tangential analysis of the message.
It involves high elaboration on the part of the consumer.
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