Alice, Michael and Peter ask you for advice regarding the following aspects:

• What product name should they choose to register as a trade mark in order to obtain the best level of legal protection? They would like a short analysis of each of their proposals on which they will base their final decision. (10 marks)

• What are the legal risks of using an orange wheel for their board, and could they register the flashy orange colour as a trade mark? (10 marks)

• They would also want your advice on how they should reply to the letter from Future Technologies and what steps you recommend they take. (10 marks) [Total marks: 30 marks]

 

 

 

 

INSTRUCTIONS: For the purpose of this assignment, assume that you are employed as a new adviser at MARKIA, a business consultancy that offers specialist intellectual property (IP) advice to a range of clients, particularly small and medium-sized tech start-ups. You've been approached by new clients, Alice, Michael and Peter, who would like advice on some intellectual property issues they have encountered while developing a new product. You will need to research the options available and provide advice that you think best addresses the issues and the clients' interests. Your advice should be set out as a report of a maximum of 3000 words. It should be written in clear, simple language and offer practical advice that is suitable for the client. Your Briefing note should explain the law simply and clearly. Referencing should be in APA style (see https://www.library.auckland.ac.nz/subject-guides/edu/docs/APAbooklet.pdf) and your Briefing note should include a reference list at the end. The reference list is not included in the word count. Include any legislation or cases you have used in your reference list - these do not need to be in APA style. The facts are provided on pages 3-5.