All

answers should be based on the Chipotle case (e.g. circa), and any supplemental information

provided in the question (e.g. the fast forward 2020 question).

1. Which part of the Chipotle Value Chain is most important to its strategy, and to its

success? Does this element of the value chain provide a sustainable competitive

advantage, or a temporary one?

2. How important is sourcing organic ingredients to Chipotle's strategy?

3. What is the main strategic issue facing Chipotle in 2018?

4. Fast Forward to 2020: What is the most important threat to Chipotle from the COVID

crisis in 2020? You must take a position on how long the crisis will last, and then reason

from there. You may use outside sources about the COVID 19 crisis, and only about the

COVID 19 crisis to answer this question, but you must provide a reference for any facts

used