Question: All changes saved 1 5 . In 2 0 2 0 , Starbucks initially banned their employees from wearing clothing in support of the Black
All changes saved
In Starbucks initially banned their employees from wearing clothing in support of the Black Lives Matter movement. However, after strong opposition to this position, it revised it policy and went on to provide employees with tshirts that supported the movement for those who wanted to wear them. How does the Starbucks brand identity explain this shift in policy?
Starbucks brands itself as a socially progressive company.
Starbucks is constantly seeking to refine and revise its brand.
Starbucks brand is based on having no history of discrimination.
Starbucks brand highlights many varieties of African coffee beans.
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