All in all, Khare was faced with multiple thoughts. How should he try to understand and incorporate the functional blocks for social media websites? How should the scope of social media be defined in fine tuning Tech Talk's social media strategy? There were so many platforms like Facebook, Twitter, LinkedIn, and Instagram. What websites and key performance indicators should he focus on in implementing his social media strategy? Finally, should he manage the social media marketing in-house or outsource it? For sure, social media could not be neglected, but the way to harness it was becoming a tricky challenge that Tech Talk needed to overcome.