Question: All Microsoft Employees Should Read Stephen Elop's 'Burning Platform' Memo Right Now. Paying particular attention to the memo portion of the article. Then respond to

All Microsoft Employees Should Read Stephen Elop's 'Burning Platform' Memo Right Now. Paying particular attention to the memo portion of the article. Then respond to the following:

Article link: http://www.businessinsider.com/stephen-elops-burning-platform-memo-2013-9

1. Which elements related with James Operations Management definition do you identify within the Burning Platform memorandum?

2. Which of the five steps within Hills framework for Operations Strategy formulation do you recognize?

3. What internal and external factors do you observe?

4. Comment on the CEOs use of violent imagery and language (burning platform, death, war) as a motivational tool. What are the pros and cons? Do you feel motivated? Can this approach backfire?

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