ll Microsoft employees should read Stephen Elop's 'Burning Platform' memo right now. Paying particular attention to the memo portion of the article. Then respond to the following:

• Which elements related with James' Operations Management definition do you identify within the "Burning Platform" memorandum?
• Which of the five steps within Hill's framework for Operations Strategy formulation do you recognize?
• What internal and external factors do you observe?
• Comment on the CEO's use of violent imagery and language (burning platform, death, war) as a motivational tool. What are the pros and cons? Do you feel motivated? Can this approach backfire?