(All the questions carry 10 marks each except question no 2 which carries 20 marks) 1. Please refer to the Case study on Patanjali Ayurved. After initial success in India, Baba Ramdev, founder of Patanjali Ayurved, concludes that time is right to expand regionally. Bangladesh and Nepal come to his mind first, and he asks his head of sales division to explore the prospects of Bangladesh market. After detailed study the Patanajli sales team concludes that demand for Patanjali products in Bangladesh could be created with appropriate marketing strategy. Subsequently, the head of the sales division approaches you as a bright, young NSU business graduate and asks your wise opinion on the following: a) What would the best way to enter the Bangladesh market? b) What would be the most appropriate global strategy for the Bangladesh market? Please give your opinion with justification. 2. In view of strong competition from other private universities in Bangladesh, the Chairman of the Board of Trustees of NSU asks your advice on the possible strategies to pursue not only survive the competition, but also to make NSU a center of excellence so that parents in Bangladesh prefer NSU as their first choice of educational institution for their children. What strategies would you advise him to adopt and why? 3. Hutchison Whampoa Ltd. Is the leading business conglomerate of Hong Kong. The Companys Chairman Mr. Li Ka-shing has been exploring opportunities to expand its business to South Asia. India and Sri Lanka are actively wooing Hutchinson to invest in Bangladesh. You also believe that a foreign direct investment by a Fortune 500 company like Hutchison will bring about immense benefit to Bangladesh. The Government of Bangladesh chooses you to fly to Hong Kong and make a sales pitch to Hutchison and make a case for Bangladesh. List top five reasons for which Hutchison should invest in Bangladesh and explain why they are important for Mr. Li Ka-shing to consider.