Allocate Ad Spend

INSTRUCTIONS

Complete the following steps for allocating ad spend for Soft$-$Ts to the channels provided below.

You should allot your $$75,000$ budget to multiple channels. However, you do not have to allocate ad spend to every channel.

$1$

Analyze Data

Analyze the $$Soft$-$Ts Marketing Campaign Data$$ file provided below, identifying key information to inform your allocations.

$2$

Allocate Ad Spend

For each channel you choose to use, indicate on the provided scale the amount of ad spend you want to allocate to the channel, or input a price in the box to the right of the scale. Click $$Update Allocation$$ in the bottom left of the page to save your allocations.