allow marketers to go beyond a monologue , where sellers try to persuade consumers to buy things, to a dialogue , in which buyers and sellers work together to create mutually beneficial exchange relationships a Infomercials b Interactive promotion c TV advertising d Public Relations e Product placement Nike is working on its SWOT analysis Which of the following will be classified as an opportunity for the company a Loyal customer base b Rise in the cost of raw materials c Decrease in Consumer Confidence Index d Versatile product range e Emergence of new technology that allows for more comfortable and breathable fabric

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Question: _________ allow marketers to go beyond a monologue , where sellers try to persuade consumers to buy things, to a dialogue , in which buyers

_________ allow marketers to go beyond a monologue, where sellers try to persuade consumers to buy things, to a dialogue, in which buyers and sellers work together to create mutually beneficial exchange relationships.

	a.	Infomercials
	b.	Interactive promotion
	c.	TV advertising
	d.	Public Relations
	e.	Product placement

Nike is working on its SWOT analysis. Which of the following will be classified as an opportunity for the company?

	a.	Loyal customer base
	b.	Rise in the cost of raw materials
	c.	Decrease in Consumer Confidence Index
	d.	Versatile product range
	e.	Emergence of new technology that allows for more comfortable and breathable fabric

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