Also, Submit a Word document containing your name and your clear and concise ranking of the countries from strongest market potential to weakest market potential. Explain your reasoning! I will not award credit for simply ranking the countries.

product and initially invest only enough funds to export to one country. Surve. I have gone over and over the export analyses for these three countries, and it's almost 34. Culture and Customer Behavior wide variety of product lines. One of KKG's most successful new products in the past few years appliance and small electronics manufacturer in the United States that makes has been the Cook 'N Cool, a small, mobile appliance that is capable of both heating and con foods and liquids. Since the Cook 'N Cool has enjoyed a good deal of success domestically. product. A traditional, comprehensive assessment of potential export countries has been senior management at KKG is now exploring the possibility of going international with the undertaken, and the field of potential sites has been narrowed to three countries. Members of senior management have decided that they would like to begin slowly with the export of this Sharon Bradley works in the market research area at KKG. Her boss, Jim Hayes, is one of the countries and rank them according to market potential for the Cook 'N Cool, and include in the members of senior management. Jim has asked Sharon to take the three prospective export counting on her to bring fresh insight to the problem. In other words, he was asking her to come report a clear and concise justification for this ranking. He stated that since the three potential export sites were nearly identical in terms of the traditional aspects of export analysis, he was them. He asked her to work with Charlie Lowry, a new hire in the marketing area. up with a new way of analyzing the three potential countries that would break the tic" between those cultures that tend to be high in innovativeness represent superior potential for this product than those cultures that tend to be low in innovativeness." KKG, Inc., is an Narlie: "I wonder if we could extrapolate those findings to the export arena, and argue that cerie how similar they are in all aspects of traditional export analysis. On the other hand, I know that they are very different with regard to their cultures. But culture is a very abstract conceptit just can't be measured as easily as something like average disposable income, for example. And yet even though it can be difficult to measure. I believe that our answers lie with these three countries' very distinct cultures." Charlie Were you on the team that did the initial analysis of the market potential for the product domestically? What did you find in that analysis?" Seron: "Well, I'm going back a few years, but I do remember that innovativeness was very closely tied to acceptance of the Cook 'N Cool. In other words, consumers who scored high on the innovativeness scale tended to be very excited about the Cook 'N Cool, and those who scored low had absolutely no use for it. A good deal of our domestic success with this product can be tied to our strategy to target highly innovative consumers." The Meetings Sharon: "I think you're definitely headed in the right direction there. However, the three we'll be able to find any definitive information on the innovativeness of each of these Charlie: "I'd be willing to devote the rest of the day to seeing what I could find with regard to that. I'm so new here that I don't have a lot of other projects going on. We could med countries we're analyzing are not exactly mainstream export avenues. I'm down to again tomorrow, and I'll let you know what I was able to find." Anyway, Sharon, I've typed up a short summary of four of the most widely used of cultures." Sharon: "Alright-thanks. I'll see you tomorrow." these cultural dimensions for you I'm interested in seeing whether you believe they're (They meet again the next day.) Sharon: "Any luck?" Charlie: "No your doubts were right on target. There was nothing I could find that addresses anything about innovativeness within these three cultures. But while I was doing the search, I kept thinking about some cultural dimensions I studied in college. When I gon there they were: Hofstede's Cultural Dimensions. Are you familiar with Hofstede's dimensions?" Sharon: "Actually, no. I was an English major in college. Believe me, you don't even want to know the circuitous path that led me to this job. So tell me about these cultural dimensions." Charlie. "Well, one of the reasons that I remember them so well is because of the way that my global business course was taught. I had two professors team-teaching the course-an anthropology professor and a business professor-and they disagreed vehemently over the usefulness of these dimensions. The anthropology professor felt strongly that these dimensions were almost useless because they were so general. She argued that they encouraged a broad and necessarily shallow understanding of a culture, whereas one could only truly appreciate the richness of a culture through comprehensive and detailed study. On the other hand, my business professor argued that the dimensions are useful precisely because they serve as generalizations. She argued that in the business world, we often don't have the time or resources to conduct comprehensive cultural studies, We must therefore rely on broad generalizations, however imperfeet they may be. In effect, she was arguing that generalizations are better than no information at all, useful in this particular situation. Take a look..." "I think we could argue that two of these dimensions are likely to be strongly colated Carlie: "I'll have it ready for you to review this afternoon." Individualism vs. Collectivism the value that members of a advancement of the groups and institutions to which they belong culture attach to their own personal advancement versus the Large vs. Small Power Distance the degree to which a culture's members accept unequal power distribution and tend to be High vs. Low Uncertainty Avoidance--the degree to which members of a culture feel threatened by ambiguity and uncertainty Masculinity Femininity-the degree to which gender roles are clearly defined, and one or the other set of traditional norms/values faron: "You've really got something here. Charlie. This gives us a fresh new perspective have to say, I'm impressed with the creativity and resourcefulness you're shown in Remember that Jim asked for something clear and concise; it shouldn't mive approaching this problem. How long do you think it will take to write this up? submissive to authority hat et is seen as superior. with consumer innovativeness: High vs. Low Uncertainty Avoidance, and Individualism vs. Collectivism." we agree. And were you able to find information with regard to how our lire potentia export countries are rated with regard to these dimensions Charlie: "Yes-thankfully, the use of these cultural dimensions is fairly widespread. I've created a table that summarizes how each of the three countries was rated on each of the four dimensions." Country A Country B Country C Individualism vs. Collectivism Collect. Indiv. Large vs. Small Power Distance Large Large High vs. Low Uncertainty Avoidance High Masculinity Femininity Indiv. Small High Low Masc Masc. Fem half a page." Rank the countries in terms of market potential, and write a strong, reasoned argument and Charlie's discussions. This document must stand alone; in other words, you will not be Do not assume that the readers of this document have any knowledge of the content of Sharon present to "fill in the blanks"- your reasoning must be clear to all who read the document. You may assume that Jim Hayes and other members of KKG's senior management have some Please do the following in a separate document: supporting that ranking. rudimentary knowledge of Hofstede's dimensions. Your argument should be clear and concise, and should not exceed half a page in length