Question: Although a business plan is a formal document, it is also like a good story: it should use subtle emotion to project a sense of

Although a business plan is a "formal" document, it is also like a good story: it should use subtle emotion to project a sense of anticipation and excitement in readers. This is what helps to get investors and other stakeholders excited about a venture's potential.
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Although a business plan is a "formal" document, it is also

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