Question: Although Aloft El Segundo (opened in April 2016) is a relatively new hotel introduced by Marriott International, the property is approaching its maturity point due

Although Aloft El Segundo (opened in April 2016) is a relatively new hotel introduced by Marriott International, the property is approaching its maturity point due to fierce competition near LAX.

1. Identify the four different stages of the product life cycle and explain each stage briefly.

2. Next, as the marketing director, list what type of marketing strategies Aloft El Segundo can implement to extend the product growth stage (list at least 2 examples).

3. Finally, re-design the distribution channel strategy for Aloft El Segundo and list at least 1 method how you will increase direct booking.

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