Although break-even analysis and cost-plus pricing are important tools in setting prices based on the firm's cost structure, they should never be the driving force behind pricing strategy. Why?

Select one:

a. Because competitor's prices are far more important in setting prices.

b. Because prices should be based on demand only, and not costs.

c. Because there are multiple things to consider when it comes to setting prices.

d. Because customer expectations are the only factor in setting prices.

e. Because firms want to make a profit, not just break even.