Question: Question 1 2 Athough bresk - even analysis and cost - plus pricing are important tools in setting prices based on the firm's cost structure,

Question

12

Athough bresk

-

even analysis and cost

-

plus pricing are important tools in setting prices based on the firm's cost structure, they should never be the driving, force behind pricing strategy. Why?

Atms want to make a profit not just break even.

Different ilirms have different cost structures

Competitors prices are far more important in setting prices.

Prices shoutd be based on demand not costs

Question 12 Athough bresk-even analysis and cost-plus pricing are important tools

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