Question: Although consumers generally have a low involvement with the soap product category, Dove managed to create a high consumer brand involvement for its brand of

Although consumers generally have a low

Although consumers generally have a low involvement with the soap product category, Dove managed to create a high consumer brand involvement for its brand of soap. This helped Dove build a base of consumers who are: a. Information seekers b. Brand switchers O C. Routine brand buyers d. Brand loyalists e. Brand groupies

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