Although correlation does not equal causation, the results we calculated can help us develop hypotheses about causation. For example, we can create hypotheses about what variables influence amount purchased.9. Which of the following alternative hypotheses is appropriately stated?

H1: The number of months since a customer's first purchase (i.e. total months as a customer) positively effects the amount purchased by a customer.

H1: The number of months since a customer's first purchase (i.e. total months as a customer) is equal to the amount purchased by a customer.

H1: The number of months since a customer's first purchase (i.e. total months as a customer) has no effect on the amount purchased by a customer.

H1: There is no difference between the number of months since a customer's first purchase (i.e. total months as a customer) and the amount purchased by a customer.