Although IKEA didn't consider the design much as important at first, it produces its furniture focusing on the great design and reasonable price these days.which type of forces could bring this change and explain by using the nature of the organizational change which is external forces and internal forces.

If you are a manager in IKEA, what do you think you need to change in another area except for Product, Price, Distribution, Promotion? Recognition of the need for change and please establish the goals for the change. Please state why you need to try to change in such an area.