Question: Although many different models have been developed to explain human needs and the role they play in marketing products to buyers, Maslow s Hierarchy is

Although many different models have been developed to explain human needs and the role they play in marketing products to buyers, Maslows Hierarchy is the most often used. Identify and explain the different human needs according to Maslow in terms of how they are used in marketing (4 marks). Also, identify any limitations of applying his needs model to marketing (1 mark)

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