Question: Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation a . is still an unproven area.

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation
a. is still an unproven area.
b. is rarely used and unproven.
c. involves knowing and understanding self-values, self-oncept, and lifestyles
d. offers only one-to-one marketing potential.
e. is available only in limited geographic areas.
Although marketers have found that psychographics are often more useful for

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