Question: Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation Involves knowing and understanding self - vaiues,

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

Involves knowing and understanding self

-

vaiues, seiff

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cencepts, and lifestylies,

is available only in limited geographaic areas.

offers only one

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-

one marketing potential,

is still an unproven area.

is rarely used and unproven.

Although marketers have found that psychographics are often more useful for

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