1. Although our text identifies three steps in the control process, I believe the author overlooks the first step; establish a standard. In your opinion, which is the most important step? Why?

Control process:A three step process of measuring actual performance, comparing actual performance against a standard, and taking managerial action to correct deviations.

: e .5 platformyirdocscom 0 TI] l5] W c E 15-2 E.) The control process assumes that performance standards already exist, and they do. They're the specific goali + _ ea (9 \\ created during the planning process. Exhibit 15-2 The Control Process ls standard Yes Do Compare being attained? nothing actual performance with standard No Is variance Yes Do { acceptable? nothing I G) : C) I : Measure No : Goals Standard ' actual : : performance I | I I Identif : _____________________________ : ls standard Yes cause (if acceptable? variation No Revrse Correct standard performance