1. Although our text identifies three steps in the control process, I believe the author overlooks the first step; establish a standard. In your opinion, which is the most important step? Why?

Control process: A three step process of measuring actual performance, comparing actual performance against a standard, and taking managerial action to correct deviations.

G platform.virdocs.com !! Google Gmail 7YouTube Dashboard your, Creamy mamayoran Otonomo con O OOO acquaco CATTOLICO. 1000 = a 476 15-20.) The control process assumes that performance standards already exist, and they do. They're the specific goals + created during the planning process. Exhibit 15-2 The Control Process Yes Is standard being attained? Do nothing Compare actual performance with standard No Yes Is variance acceptable? Do nothing > No Goals Standard Measure actual performance Yes Is standard acceptable? Identify cause of variation No Revise standard Correct performance