Am I doing enough or too much? What should I do now? Roberta Circi Here's what I think... You should make as many other social media accounts as possible $-$ Twitter, Instagram, TikTok, and others. Customers don't use websites anymore. You need to gather feedback from current and potential customers about their e commerce activities before selecting platforms and activities. You should stick to one platform only $-$ the website for e$-$commerce. Too many platforms will be difficult to manage.