A.MARKETING.Systematically prevent and solve for underlying issuespresented in the Philippine Aviation Industry and devise the necessary action based on the Marketing Philosophy we have discussed. The tourism industry accounted for nearly 13% of the Philippines' gross domestic product in 2019 and employed 13.5% of its labor force. Then COVID-19 came, and international arrivals slumped 82% last year to less than 1.5 million. PAL Holdings Inc., the holding company of Philippine Airlines - The flag carrier owned by taipan Lucio Tan, has reported losses since the first quarter of 2017, including nearly P29 billion ($607 million) in the first nine months of 2020.

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Questions:

1.Find the root cause of the turbulence in the Philippine Aviation Industry. Justify your answer.

2.Determine the Marketing Philosophy we can apply for this kind of marketing demand situation?

3.Explain the details of your chosen philosophy to justify or explain a brief and concise action plan.